Industry Use Cases
When the reason matters
Use case 01
Brand perception
What people think of you
Find out what people associate with your brand, in the words they would use to describe it to a friend.
Ask what comes to mind, how you compare with the alternatives, and what would change their view. Themes gather the associations that recur across answers, and the sentiment split shows which work for you and which against.
Run the same survey again after a campaign or a relaunch, and compare which themes have moved.
Questions to try
- What three words come to mind for us?
- Why did you last choose us, or not?
- Who else did you consider, and why?
- What would make you recommend us?
Use case 02
Customer experience
The moments that decide it
Ask people to describe a recent experience with you, step by step, while it is still fresh.
Share the survey where it happened: a QR code at the counter, a link after a delivery or a support call. Themes gather the moments that come up again and again, and each response can be watched beside its transcript.
Filter by age or gender to see whether the same moments matter to everyone.
Questions to try
- Walk us through your last visit.
- What was the easiest part, and the hardest?
- Where did you nearly give up?
- What should we fix first?
Use case 03
Customer satisfaction
The reasons behind the score
A score tells you how satisfied people are. A spoken answer tells you why, and what would change it.
Keep the score you already track, and ask the follow-up on video. Each answer is transcribed and tagged, so the reasons behind high and low scores arrive grouped, not as hundreds of comments to read.
Rate the answers that say it best, and share them through a link that expires.
Questions to try
- Why did you give us that score?
- What would make it one point higher?
- What almost made you leave?
- What do we do better than others?
Use case 04
Product trials
First use, in their own home
Send a product home with people and ask them to record their first impressions as they use it.
An answer recorded at home, on the day, keeps details that a call a week later loses: how the pack opened, what surprised them, what they would change. Run a second wave later to hear whether the first impression held.
The themes and their sentiment show which parts of the product people talk about, and how they feel about each.
Questions to try
- What did you expect before you opened it?
- What surprised you when you first used it?
- Would you buy it again? Why?
- What would you change?
Use case 05
Events and experiences
Feedback while it is fresh
Put a QR code at the venue and let people answer before they leave.
Attendees scan the code on their own phone and record a short answer: what they came for, what worked, what didn't. There are no forms to hand out and no follow-up email to chase.
Answers arrive transcribed and grouped by theme, so the debrief can start the next day.
Questions to try
- What was the best part of today?
- What would you change next time?
- Did you get what you came for?
- Would you come again? Why?
Why video
When a voice says more
A typed answer or a choice tells you what people think. A spoken answer adds the reason, the tone and the story behind it. Ask each kind where it fits, in the same survey.
A typed answer
- Typed:A choice or a score, without the reason behind it.
- Typed:A few words, typed in a hurry.
- Typed:Harder for anyone who doesn't write easily.
- Typed:Quick to give, but rarely the whole story.
A spoken answer
- Spoken:The reason, in their own words and voice.
- Spoken:Tone and expression you can watch for yourself.
- Spoken:Open to anyone who can speak, in 23 languages.
- Spoken:Transcribed and grouped by theme for you.